Mktg1Increased Online engagement by 30-60%,Company profitability 25-35%,Brand awareness by 20-50%
Mktg1
- English (Write | Speak) • Level: 5
- Hindi (Write | Speak) • Level: 5
- Bengali (Write | Speak) • Level: 5
- Tamil ( | Speak) • Level: 3
- Arabic (Write | ) • Level: 3
- French (Write | ) • Level: 3
- Urdu (Write | Speak) • Level: 4
Kolkata, West Bengal, India
Category
Digital Marketing
Specialization
- • All SMM/ SMO (12 yr)
Detailed Profile
I am writing to communicate my keen interest in job profile. My experience spans more than 20 years in developing and executing high-impact marketing strategies across B2B, D2C, and B2C environments; I am confident I have skills and drive that can impact your team significantly. My past performance has included the following deliverables:
• Drive high revenue growth: Successfully increased profitability to the company by 25-35% and also increased year-over-year revenues by 15-40% through strategic marketing changes.
• Raise brand awareness: Utilized successful rebranding initiatives that enhanced the exposure of the brand by 20-50% as well as increased online engagements by 30-60%.
• Enhance the efficiency of digital marketing: Champs digital marketing channels. That resulted in reducing the acquisition costs of customers by 15-30% while at the same time improved retention rates of customers by 15-30%.
• Integrated Campaigns Management for Success: Planning and implementing influential multi-channel campaigns resulting in the continuous inflow of MQLs. This leads to solidifying sales pipelines.
• Manage diversified client portfolio: Management of a gamut of marketing activities on high profile clients, which includes Google SMB India, Apollo Hospitals , Manipal Hospitals, Axis Bank. Emami, AVP Group, Neuberg Diagnostics , IndiaMart.com, Unacademy Ltd, Eminent Luggage Ltd, Amazon, Accenture etc
My key strengths include:
• Proven track record of increasing revenue and market share:
• Spearheaded a rebranding initiative at [Company name] that increased brand awareness by 50% and online engagement by 60%.
• Led a comprehensive marketing transformation at [Company name] that resulted in a 25-35% increase in profitability and 15-40% year-over-year revenue growth.
• Deep expertise in digital marketing and marketing automation:
• Successfully implemented marketing automation strategies that increased online leads by 200% and reduced customer acquisition costs by 25%.
• Designed and executed integrated marketing campaigns across paid, owned, and earned channels, resulting in a consistent flow of Marketing Qualified Leads (MQL) and enhanced sales pipelines.
• Strong leadership and team-building skills:
• Built and mentored high-performing marketing teams, reducing turnover by 10-20% and enhancing team performance.
• Fostered cross-functional collaboration to boost lead conversion rates by 15-35%.
I am also Google, and Microsoft Ad certified professional, IIM Alumni, Nottingham University, United Kingdom CMI MBA professional.