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Mktg1Increased Online engagement by 30-60%,Company profitability 25-35%,Brand awareness by 20-50%

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Mktg1

Experience:20 years
Status:Offline
Languages:
  • English (Write | Speak) • Level: 5
  • Hindi (Write | Speak) • Level: 5
  • Bengali (Write | Speak) • Level: 5
  • Tamil ( | Speak) • Level: 3
  • Arabic (Write | ) • Level: 3
  • French (Write | ) • Level: 3
  • Urdu (Write | Speak) • Level: 4
Education:MBA , Nottingham University United Kingdom , IIM-K Marketing Certified
Location:

Kolkata, West Bengal, India

Last Active:28-11-2024 06:11
Review Status:Recommended
Category

Digital Marketing

Specialization
SEM/ PPC/ Adwords (14 yrs)
    Social Media Marketing (13 yrs)
    • All SMM/ SMO (12 yr)
    Marketing Strategy/ Advice (18 yrs)
      Detailed Profile

      I am writing to communicate my keen interest in job profile. My experience spans more than 20 years in developing and executing high-impact marketing strategies across B2B, D2C, and B2C environments; I am confident I have skills and drive that can impact your team significantly. My past performance has included the following deliverables: • Drive high revenue growth: Successfully increased profitability to the company by 25-35% and also increased year-over-year revenues by 15-40% through strategic marketing changes. • Raise brand awareness: Utilized successful rebranding initiatives that enhanced the exposure of the brand by 20-50% as well as increased online engagements by 30-60%. • Enhance the efficiency of digital marketing: Champs digital marketing channels. That resulted in reducing the acquisition costs of customers by 15-30% while at the same time improved retention rates of customers by 15-30%. • Integrated Campaigns Management for Success: Planning and implementing influential multi-channel campaigns resulting in the continuous inflow of MQLs. This leads to solidifying sales pipelines. • Manage diversified client portfolio: Management of a gamut of marketing activities on high profile clients, which includes Google SMB India, Apollo Hospitals , Manipal Hospitals, Axis Bank. Emami, AVP Group, Neuberg Diagnostics , IndiaMart.com, Unacademy Ltd, Eminent Luggage Ltd, Amazon, Accenture etc My key strengths include: • Proven track record of increasing revenue and market share: • Spearheaded a rebranding initiative at [Company name] that increased brand awareness by 50% and online engagement by 60%. • Led a comprehensive marketing transformation at [Company name] that resulted in a 25-35% increase in profitability and 15-40% year-over-year revenue growth. • Deep expertise in digital marketing and marketing automation: • Successfully implemented marketing automation strategies that increased online leads by 200% and reduced customer acquisition costs by 25%. • Designed and executed integrated marketing campaigns across paid, owned, and earned channels, resulting in a consistent flow of Marketing Qualified Leads (MQL) and enhanced sales pipelines. • Strong leadership and team-building skills: • Built and mentored high-performing marketing teams, reducing turnover by 10-20% and enhancing team performance. • Fostered cross-functional collaboration to boost lead conversion rates by 15-35%. I am also Google, and Microsoft Ad certified professional, IIM Alumni, Nottingham University, United Kingdom CMI MBA professional.